Florals (with a twist)

Florals remain a spring staple, but we think this year sees them reimagined in more stylised ways. We expect to see: abstract petal shapes, simplified line florals and unexpected colour pairings.

Expressive Typography

We think spring will see a rise in strong, expressive typography, particularly when paired with short captions or messages. Designers will move away from overly decorative fonts and instead use it as a central design element that creates playful and contemporary greeting cards.

Short captions allow the typography to shine, making the sentiment immediately clear and visually striking. This approach works well for a range of card types, from humour and everyday greetings to celebratory or motivational messages.

Tactile Textures & Hand-Made Touches

In response to digital perfection, we think there will be a push for personal designs, where customers will be more drawn to products that feel good to hold. Texture driven designs help elevate cards into something more memorable, adding depth and interest. Special finishes such as embossing, foiling or die-cutting add those unique, handmade touches.

More designers will mix digital illustration with hand-drawn elements for added individuality.

This also applies to the rise we expect to see in nostalgia based design, with funky patterns and vintage typography creating a more personable aesthetic that feels familiar and comforting.

Nature Inspired

We think designs will reflect environmental themes, drawing inspiration from earthy tones and natural textures. Eco-conscious materials, such as recycled paper and packaging will become mainstream.