Our brand-new service – IC Simplicity Retail– is officially launching at this year’s Progressive Greetings Live.
IC Simplicity Retail will bring the Publisher and the Retailer closer by utilising our IC Simplicity technology. Retailers will now be able to buy anytime, anywhere, from all of their favourite publishers completely on demand within a single order. It will allow them to buy and access more designs from more new publishers than ever before.
One of the key drivers for this project was to further reduce our waste and our impact on the environment, so the new service has been created with this at its forefront. The environmental benefits of this new offering are huge.
• All cards sold through IC Simplicity Retail will be plastic free, supplied naked with recycled envelopes and paper banded into 6’s to separate designs and add protection during transit.
• We can significantly reduce our carbon footprint by reducing deliveries, as retailers can order completely on demand from multiple retailers in one consignment, this will reduce multiple orders going to single locations particularly during high season.
• All cards will be produced on our top of the range HP Indigo Presses which are C02 neutral and carbon offset and use vegan friendly inks.
• Exclusive board specifically designed for us by suppliers GF Smith will be used for all designs, a unique new board only available through this platform. IC Simply Eco 300gsm is a smooth uncoated FSC Recycled grade, which has been tried and tested and ready to go.
IC Simplicity Retail also benefits the publisher too. Since launching IC Simplicity in 2016 we have had more than 600 publishers of all sizes working with us and hope that we’ve learnt a little bit from all of them.
We want to use this service to further help give our publishers back their time to design. We are taking IC Simplicity a step further by not just producing your cards and sending to the retailer, but also now providing the platform for you to showcase your cards for the retailers to browse and purchase 365 days a year. For each of your cards we sell to a retailer we will give you, our publishers, 20% of the value back.
There is a small subscription fee to be on IC Simplicity Retail site, however we are offering anyone that signs up in time for PG Live all Fees Free until January 2022.
If you are interested in joining this exciting new project, then please get in touch.
Simon Davis formally of Greetings Today has joined us to lead this project and is contactable on 01622 871449 or by emailing him direct at simon@theimagingcentre.co.uk
IC Simplicity: For the Publisher, For the Retailer, For Everybody.